My name is Caitlin Atteberry, I'm a Product Designer who solves problems though cross-functional collaboration, an iterative design process, and sprinkling of humor.
I live in Raleigh, North Carolina and currently work as a Product Designer at Transloc, a mission-driven company aiming to make public transit the first choice for all. I am passionate about building empathy within product development teams and bringing together cross-functional teams in order to solve real user problems as an organization.
Empathizing with users through research (whether large initiatives, or a "just enough" approach): I aim to demystify this stage by inviting product development team members to sit in and participate in the process.
Synthesizing the research conducted to identify the users' biggest problem areas: I strive to publicize this information at Sprint Reviews or other formalized reviews to highlight the importance of user research as a necessary and expected step in the product development cycle.
Idea generation phase: Depending on the complexity of the work, sometimes this means a large-scale Discovery workshop with Customer Experience and Engineering and sometimes this means a quick working session with a few fellow designers close to the problem.
Visualizing the ideas: The fidelity of the prototype should match the research objectives, whether it be a simple tree map for validating information architecture, or a pixel-perfect mockups to understand if visual hierarchy and microinterations resonate with users.
Testing with user to turn your educated guess and validated conclusion: It's important to include product development team members to this stage to increase understanding of paint points and build empathy.