Hey there, I'm Caitlin. I'm a Product Designer with over 12 years of industry-hopping experience. I'm currently designing at DISQO.

I am passionate about cross-functional collaboration, the intersection of data & design, and humanizing products.

I fill my free time renovating my 1940's bungalow, growing vegetables, and working on my deadlift.


My Design Process

1. Empathize

Empathizing with users through research (whether large initiatives, or a "just enough" approach):
I aim to demystify this stage by inviting product development team members to sit in and participate in the process.

2. DEfine

Synthesizing the research conducted to identify the users' biggest problem areas: 
I strive to publicize this information at Sprint Reviews or other formalized reviews to highlight the importance of user research as a necessary and expected step in the product development cycle.


Idea generation phase: 
Depending on the complexity of the work, sometimes this means a large-scale Discovery workshop with Customer Experience and Engineering and sometimes this means a quick working session with a few fellow designers close to the problem.

4. Prototype

Visualizing the ideas: 
The fidelity of the prototype should match the research objectives, whether it be a simple tree map for validating information architecture, or a pixel-perfect mockups to understand if visual hierarchy and microinterations resonate with users.

5. TEst

Testing with users to turn your educated guess into a validated conclusion:
It's important to include product development team members to this stage to increase understanding of paint points and build empathy.