Visual Design + Web Design + Branding

Valassis Digital Identity

Identity redesign for Valassis Digital after MaxPoint acquisition

The Problem

Maxpoint, an Ad Tech company, was acquired by Valassis Digital in June 2017. As two companies with two very disparate identities, we as a design team were tasked with creating a brand that represented the new, larger company and held up against a large variety of mediums.

Check out the real deal at
and process work on the Invision Blog

A sample of rebranded materials

Caitlin Atteberry
The Problem

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